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Rma102 – Search Engine Optimization & Advertisement For Realtors And Real Estate Agencies

Equip yourself with essential SEO skills and effective advertisement strategies. Dive into keyword optimization, backlink building, Google AdWords, YouTube ads, and analytics for seamless integration into your marketing and sales activities.

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Rma102 – Search Engine Optimization & Advertisement For Realtors And Real Estate Agencies

Equip yourself with essential SEO skills and effective advertisement strategies. Dive into keyword optimization, backlink building, Google AdWords, YouTube ads, and analytics for seamless integration into your marketing and sales activities.

COURSE OVERVIEW

In the words of George Bernard Shaw, “The single biggest problem in communication is the illusion that it has taken place.” Thus, businesses must be conscious that their communication is clear, concise and tailored to their audience.

Realtors, business leaders and other real estate professionals must be able to integrate search engine optimization and advertisement into their marketing and communication strategy in a manner that will bring about the desired cohesion needed between marketing and sales activities.

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

Course Duration

2 weeks (6 days)

Course Fee

₦250,000

Participants

Realtors, Real Estate Marketing Managers, Real Estate Business Owners

Estimated Time Per Day

6 hours

Course Content

Fundamentals of SEO

Keywords

Building of backlinks

SEO audit

SEO tools

Keywords research tools

Google My Business platform

Understanding market entry point

Google Ad words

Advanced keyword search

YouTube ads & Video advertisement

Display advertisement

Google analytics

Understanding conversion

Audience creation, Budgeting & Scheduling

Ad content types and Advanced Ad copy writing

Campaign types, Ads types & Ads group

Intent based targeting, User based history targeting & Retargeting

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