COURSE OVERVIEW

First, it's important to understand the social media landscape. Plan your approach with the help of two popular frameworks and align your strategy with the customer journey.

We'll take a closer look at Facebook, Instagram, YouTube, and LinkedIn, their audience, user intent, features and their policies and deliver your message in the most important platforms for your audience. Each platform requires a distinct approach. In this course, you learn how to develop or adapt content for social media, how to make your content match the platform you choose, and how to create content that audiences will relate with and share.

You will also learn how to create and run ads on different social media platforms offering different opportunities for paid advertising. Learn what is possible on several platforms, evaluate which is right for your real estate business, career objective, and your audience.

Creation of ad account, ad group, campaign group, business manager account, creation of advanced ad, write compelling copies, set budget for your real estate ads, choose campaign types, ads types, targeting, monitoring & retargeting, Lead generation, Landing page creation are all part of this course offering.