COURSE OVERVIEW

The Personal Branding Programme is a practical course developed to furnish realtors and real estate practitioners with the skills and expertise used in building the most prominent personal brands. This course is packaged for practical delivery by the Realtors Marketing Academy’s, School of Branding and its affiliate, Imaginative Tech Hub Ltd, one of Nigeria's leading digital advertising and branding agencies.

The programme seeks to achieve the following main objectives:

1. To introduce in the Nigerian real estate industry a top standard personal development bouquet that ranks among the best in Nigeria and Africa at large.
2. To stimulate realtors and real estate practitioners in the Nigerian real estate industry, to develop a new orientation towards self-awareness, positioning and communication.
3. To promote brand improvement in strategy, creativity, management and best practice compliance.
4. To emphasize the importance of personal branding in real estate marketing, digital advertisement, brand research and metrics, as inevitable components of contemporary real estate marketing and advertisement.