COURSE OVERVIEW

Develop your ability to innovate, think strategically, analyse different markets and customer niche. As a founder or business leader of a real estate start-up trying to gain a competitive advantage for your organization, through our intensive business strategy program, this course will help you explore proven business theories and strategic tools in marketing, sales, branding, finance management, value creation through hands-on exercises, interactive lectures, and dynamic discussions.

The main objectives of this programme are for participants to:

1. Gain detailed understanding of strategy development.
2. Hone the ability for critical thinking to plan and establish real estate start-ups.
3. Lead and manage a start-up team from ideation to growth level.
4. Analyse, create and penetrate new and existing markets.